Hell House Whiskey
A rebellious spirit bottled in cinema-grade defiance.
A rebellious spirit bottled in cinema-grade defiance.
We partnered with Hell House American Whiskey's co-founders, who collaborated with legendary rock band Lynyrd Skynyrd, to build a brand that respectfully expands a 50+ year legacy while merging past, present, and future for modern audiences. The centerpiece, 'The Origins,' recreated a practice day at the band's 'Hell House': detailed casting for lookalikes, sourcing the actual band guitars, rebuilding a decrepit shack, authentic costumes, and filming in both digital and Super 8. A user-generated campaign under #MyHellHouse featured two emotional concepts, 'The Simple Man' and 'Generations,' speaking to blue-collar Americans who value patriotism, family, legacy, and authenticity.
- Brand Story
- Concept & Copywriting
- Commercial & Lifestyle Content
- Product Photography
- Paid Advertising (6 platforms)
- Social Media Management
- Email Marketing
- Event Activation
13M+ social impressions, 250,000+ YouTube views, and 157,000+ website sessions in six months.
