Case x Zippo Collaboration

[ The Brief ]

Two American icons. One unforgettably sharp campaign.

Case Knives and Zippo, long-time American-made companies rich with history, challenged us to develop a new visual identity for both brands' outdoor divisions. We took a four-person crew to the deep woods of Montana to shoot commercials in harsh winter conditions, built around outdoor survival education and signature knives designed by outdoor personalities Roland 'Rockhouse' Welker (Alone, Season 7 winner) and Laramey 'Sasquatch' Miller (Last of a Breed, The Trail). The 'How-To Series' format taught viewers real-world survival tactics through the eyes of people who live it.